KESC Showcasing Mega Projects at UAE Expo 2011

Karachi Electric Supply Company participated in the “Magnificent 7 - UAE EXPO 2011,” organized by the UAE Consulate at the Karachi Expo Centre between Nov. 30 and Dec. 2, 2011. The event was aimed at highlighting the contributions made by UAE multinationals

towards the socio-economic development of Pakistan and to further promote business ties between the two countries by exploring additional avenues and opportunities of mutual cooperation and collaboration in the potential sectors. The event was visited by the Prime Minister of Pakistan, Syed Yusuf Raza Gilani and the UAE Trade Minister, along with many other high profile personalities to strengthen the bridge between Pakistan and the UAE. KESC successfully used the forum and showcased its current under-development projects. The opening ceremony provided an opportunity for the top management to come in contact with the UAE Trade Minister and senior delegates. Mr. Tabish Gauhar, CEO KESC, spoke at the conference and made a presentation tittled “KESC – Past, Present and Future” to the audience comprising government dignitaries, investors and other stakeholders. KESC fully capitalized on its Gold Sponsorship throughout the event by means of a powerful and attractive display of branding at stalls and showcasing of 3 different special projects, using an effective and versatile range of marketing and communication tools. Three project that were showcased: 1) The Bio Gas Project – offering potential of power generation capacity of up to approximately 22MW through recycled biodegradable waste which will contribute to a cleaner and greener environment. 2) Thar Coal Project - Tapping Thar coal for initial power generation capacity of 300MW (Overall 1200MW). 3) Bin Qasim Power Plant II (560MW) - A unique and significant addition to KESC’s power generation capability in terms of capacity, thermal efficiency and the magnitude of capital injection by Abraaj Group. KESC attracted an audience of approximately 3,500 individuals comprising top businessmen, foreign delegates and key stakeholders from various corporate concerns, who interacted with the special projects team. The event was an overall success and also helped KESC in achieving its strategic objectives.

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