5 Lessons from Imran Khan & PTI Branding and Marketing Strategy

Last two events of PTIJALSA both in Lahore and Karachi presented a new, and for many an unexpected support to this relatively new political force in Pakistan. Tahreek-e-Insaf was formed in 1997 as a movement for justice. There were handful supporters who continued their loyalties for a party that did not have any backing from the masses. So what changed public perception about the party and how did Imran Khan managed to raise its brand equity to a level that pulled out the most lethargic people to support his Jalsas in the two major cities of Pakistan. Before we start analyzing it deeper, one must realize that the most powerful global brands are using entertainers and sportsmen in increasing their brand value. The reason is simple, people follow entertainers and sportsmen, and hence they...

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Direct Mail, is that still a good promotional tool?

Remember those days when we used to wait for postman to deliver our mail? Things have changed; we now receive most of our bills, invoices and notices via email. Marketing and promotional material that used to flood our post box, now being sent to us in our spam box! I recently conducted a random survey asking people about their preferences on receiving promotional material. Whereas most respondents expressed their preference to receive promotions via email, there was an alarming commonality, “It was easier to delete the email”. Obviously when marketing and promotion is one of the major costs in any business, such a finding is scary. A major challenge for email marketing companies is to increase the “Open Rate”. There are various estimates and researches. But most experts agree that a 10-15%...

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Ary Digital – Qudussi Sahab Ki Bewah Episode 1 – 10th February 2012

After outstanding performance Of Hina Dilpazir in Drama Quddusi Sahab Ki Bewah, ARY Digital Channel now Telecast again , Drama Quddusi Sahab Ki Bewah is written by Fasih Bari Khan , and Directed By Mazhar Moin , and Cast in Drama , Hina Dilpazir , Shabbir Jan, Babar Khalil,Uroosa Siddiqui ,Mirza Shahi, Shehnaz Pervaiz, Maqsood Bhai , waqar , Ubaida Ansari , and others , so Watch today And Every Friday at 8:00pm. Watch 1st EPISODE below ...

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Quratulain Balouch new Drama OST Behkawa Audio [Download Free]

After singing title song for hum tv drama serial Humsafar named ‘Wo Hamsafar Tha’ Qurat ul Ain Baloch aka QB has become the heartthrob of the nation. Qurat Ul Ain Baloch aka QB now has sung song for Drama serial Behkawa on geo ost title song by Quratulain Balouch.Quratulain Balouch has also sung famous title song of Drama serial HUMSAFAR. Quratulain Balouch got lot of fame after HUM TV drama serial HUMSAFAR. Quratulain Balouch Behkawa (Drama OST/Music Video) Singer: Quratulain Balouch Song: Behkawa OST Geo Tv Music: Waqar Ali Lyrics: Faseeh Bari Khan Watch music video below: Download Audio [Free]: Behkawa CLICK HER...

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Amir Khan Vs Lamont Peterson Rematch Set For May 19

LONDON: Amir Khan will fight Lamont Peterson on May 19 in Las Vegas after the Briton was granted his wish for a rematch after his controversial loss to the American last December, his promoter said on Thursday.Khan lost his WBA super-lightweight and IBF light-welterweight belts in Lamont’s home city of Washington in December on a split decision having been docked two points by the referee for pushing.His camp criticised the referee’s actions and were shocked by television replays showing a mystery man in a hat talking with a judge ringside, prompting the WBA to order a rematch.The ‘mystery man’ was identified as Mustafa Ameen, who is an IBF volunteer helping cash-strapped boxers. He denied interfering with the judges’ scorecards. (R...

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Reopen Zardari case, get relief: SC to Gilani

ISLAMABAD: Pakistan's supreme court on Thursday promised to drop contempt proceedings against PM Yousaf Raza Gilani if he reopens graft cases against president Asif Ali Zardari.The court had earlier summoned Gilani to appear before it on February 13 for the formal framing of contempt charges for defying its orders on writing to the Swiss authorities about accounts that Zardari had allegedly used to launder about $12 million in bribes. The PM had a day earlier appealed against the order and asked the court to suspend it."The money in the Swiss banks belonged to the people of Pakistan. It will not come into our pockets. If the PM writes the letter to Swiss authorities, we will end contempt proceedings," said chief...

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