Advertising in sports

Introduction How does sports lend itself to advertising on television? Television has transformed sports into a lucrative business, where the money made around the games is seen as more important than winning the contests. Are sports traditions compromised so they can be better received by television viewers?History of Sports Television Television in America was born at the opening ceremonies of the 1939 World's Fair when it was broadcasted on David Sarnoff's NBC network. Sarnoff declared " we have added sight to sound" and that it was bound to affect all of society. (Schwartz, 2002). Since the advent of radio Americans took to this medium for news and entertainment. A voice painted a picture of wars, comedy routines and of Babe Ruth smacking a homerun out of Yankee Stadium (Rader, 1984).Although...

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Safin ends career with Paris Masters defeat

PARIS, Nov 11 (Reuters) - Former world number one Marat Safin ended his playing career with a 6-4 5-7 6-4 defeat by U.S. Open champion Juan Martin del Porto at the Paris Masters on Wednesday.The 29-year-old Russian, who had saved three match points to squeeze past French qualifier Thierry Ascione in the first round of his final tournament on Monday, fought bravely against the Argentine world number five.“I knew there were not many chances I would beat him but I played pretty well, had pretty close calls,” said Safin, who was warmly cheered on by the crowd at the Bercy hall and greeted with rounds of the Mexican wave.Showing glimpses of his old form, Safin, who has not won a title since the 2005 Australian Open, challenged Del Porto by taking...

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Ronaldo ruled out of Bosnia World Cup playoff

* Portugal tests conclude Ronaldo not fit to join squad* Winger will miss World Cup playoff matches against Bosnia* Ankle injury picked up in late Sept. still not healed(adds background)By Shrikesh LaxmidasOBIDOS, Portugal, Nov 10 (Reuters) - Portugal winger Cristiano Ronaldo will miss the two-legged World Cup playoff against Bosnia, the Portuguese Football Federation (FPF) said in a statement on Tuesday.Ronaldo has not recovered from an ankle injury and will not play in the game in Lisbon on Saturday and in Zenica four days later.“After a clinical evaluation, it was concluded that the player does not meet the physical conditions to join the national squad training for the (Bosnia playoff) matches,” the FPF said.Real Madrid’s world record signing...

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NBA: Refs' call correct after Nuggets-Bulls review

NEW YORK – The NBA says the review that overturned a winning shot by Chicago's Brad Miller was correct and handled appropriately.Referees looked at video replay for about three minutes before determining that Miller's shot came after the final buzzer, giving Denver a 90-89 victory on Tuesday night. Though a review is supposed to be completed in a two-minute period, crew chief Mark Wunderlich then asked the truck if there were any additional angles.He was provided with the overhead view that showed the ball was still on Miller's fingertips at the buzzer.NBA spokesman Tim Frank says Wednesday "the replay was handled by the book and the referee made the right decision," adding there was no issue with the officials taking extra t...

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