Pakistan's GREENWASH not complete yet

The 3-0 mission accomplished in the most significant format was monumentally, pleasantly surprising jubilance which no one could have seriously thought about in terms of a series score-line along those lines, but the job is not completed yet by any stretch of the imagination and there is more dominance to follow and many more victories although they won’t quite be as resounding as the test ones, but ODI cricket is Pakistan’s forte which they take equally as seriously. Generally the ODI format in this part of the world has higher viewership, crowd attendances and genuine excitement. Going by how pessimistic some of the England supporters are about their team’s chances in the one day internationals which start next week over winning even a single one day international let alone draw or win the...

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5 Lessons from Imran Khan & PTI Branding and Marketing Strategy

Last two events of PTIJALSA both in Lahore and Karachi presented a new, and for many an unexpected support to this relatively new political force in Pakistan. Tahreek-e-Insaf was formed in 1997 as a movement for justice. There were handful supporters who continued their loyalties for a party that did not have any backing from the masses. So what changed public perception about the party and how did Imran Khan managed to raise its brand equity to a level that pulled out the most lethargic people to support his Jalsas in the two major cities of Pakistan. Before we start analyzing it deeper, one must realize that the most powerful global brands are using entertainers and sportsmen in increasing their brand value. The reason is simple, people follow entertainers and sportsmen, and hence they...

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Direct Mail, is that still a good promotional tool?

Remember those days when we used to wait for postman to deliver our mail? Things have changed; we now receive most of our bills, invoices and notices via email. Marketing and promotional material that used to flood our post box, now being sent to us in our spam box! I recently conducted a random survey asking people about their preferences on receiving promotional material. Whereas most respondents expressed their preference to receive promotions via email, there was an alarming commonality, “It was easier to delete the email”. Obviously when marketing and promotion is one of the major costs in any business, such a finding is scary. A major challenge for email marketing companies is to increase the “Open Rate”. There are various estimates and researches. But most experts agree that a 10-15%...

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Ary Digital – Qudussi Sahab Ki Bewah Episode 1 – 10th February 2012

After outstanding performance Of Hina Dilpazir in Drama Quddusi Sahab Ki Bewah, ARY Digital Channel now Telecast again , Drama Quddusi Sahab Ki Bewah is written by Fasih Bari Khan , and Directed By Mazhar Moin , and Cast in Drama , Hina Dilpazir , Shabbir Jan, Babar Khalil,Uroosa Siddiqui ,Mirza Shahi, Shehnaz Pervaiz, Maqsood Bhai , waqar , Ubaida Ansari , and others , so Watch today And Every Friday at 8:00pm. Watch 1st EPISODE below ...

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Quratulain Balouch new Drama OST Behkawa Audio [Download Free]

After singing title song for hum tv drama serial Humsafar named ‘Wo Hamsafar Tha’ Qurat ul Ain Baloch aka QB has become the heartthrob of the nation. Qurat Ul Ain Baloch aka QB now has sung song for Drama serial Behkawa on geo ost title song by Quratulain Balouch.Quratulain Balouch has also sung famous title song of Drama serial HUMSAFAR. Quratulain Balouch got lot of fame after HUM TV drama serial HUMSAFAR. Quratulain Balouch Behkawa (Drama OST/Music Video) Singer: Quratulain Balouch Song: Behkawa OST Geo Tv Music: Waqar Ali Lyrics: Faseeh Bari Khan Watch music video below: Download Audio [Free]: Behkawa CLICK HER...

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